WHAT IS WEBSITE CONTENT?
Website content is made up of website copy, images, video, and your graphics. You want all of these things to speak the same message.
BUILD EXCITEMENT AROUND YOUR BRAND
Helping clients accomplish their goals
TRIGGER EMOTIONS
With calls to action guiding them to take a specific action
WHY STATEMENT
Where are we today?
Where do we want to go?
How do we get there?
THE MISSION AND VISION BEHIND WHAT YOU DO
Think about your mission/ being a story of your past, present, and future. This doesn’t have to be crazy long, but it should be longer than just one sentence. I would focus on two sentences per past, past, and future so 6 sentences total.
HOMEPAGE MUST HAVES
1. Contact Information
2. Headline & Subheadline
3. Calls to Action
4. Video or Image
5. Social Links
6. Navigation
7. Pop-up for Email
8. Snippet of Each Page
9. Testimonials
10. Awards & Recognitions
ABOUT PAGE MUST HAVES
Mission/Vision
Bragging Rights/Accomplishments
Meet the Team with links to LinkedIn if applicable
Experience
Testimonials
CTA’s
SERVICES PAGE MUST HAVES
Define all of your services you want your audience to see and a description for each one. If you have pictures even better!
CONTACT PAGE MUST HAVES
CTA, CTA, and more CTA’s
Contact form
Location
Phone number & Email Address
Here is a copy of the presentation that I did for a class that was taught in 2020.