How do I get higher on Google?

What is SEO?

SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

"the key to getting more traffic lies in integrating content with search engine optimization and social media marketing"

get higher on google

We offer hosting so you don’t have to even think about SSL certificates. We want to make your life easier. If you don’t have an SSL certificate nowadays when people visit your site they will get an error message that your website is not safe to visit.

The number two thing right now to do is always always ask for reviews. This website can help you do that really easily. You can get a custom link to send people directly to a review screen for your business.

You will want to create accounts on Google Analytics and Google Search Console. Then you will want to complete these steps.

  1. Create a sitemap and download
  2. Upload the sitemap to your root file on your website and enter the url into the Google Search Console
  3. Index your site in the Search Console
  4. Check your speed insights

Download the Keywords Everywhere Chrome Extension

Every Time you need to find what the most popular keywords are for your business use this tool. The words show up on the right side of all of your google searches when you are on a laptop or desktop computer.

Add alt tags to all of your images. Use the keywords that you previously research as your alt tags as your images.

Still have questions? 816-866-1029


how to create a brand

Branding Basics

“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.” ~ Krista Neher

Your brand should have personality and a promise including these things…

  • Voice
  • Values
  • Communication
  • Feeling

Your brand consists of these things…

Logo – which I would have some variations of, but you don’t want to drift out too far. You should have a black and white version and full color at minimum. Some people choose to have landscape and portrait versions also.

Core Values – for instance my core values are innovation, quality, integrity, and knowledge. These are most likely some of the values that the owner of the company possesses.

Personality – think about what personality you want your brand to portray. Mine are passion, up-to-date, creative, and energetic.

Icons – Some fancy smancy icons are fun and if you are using a tool like canva you can even make them your brand colors like so.

custom branded icons

Target Demographic – this is not everyone as most people think. The real question is who do you want to be working with? Some of the things included in this are career, age, education, and income.

Fonts – are a huge piece of your brand. You should have 3 fonts.

  1. Display – this one can be more fun and bold used every once in a while.
  2. Heading – larger bold type typically
  3. Body – the main smaller font used throughout the site

Color Palette – you should have a primary color palette that has 3 main colors and a neutral and then a secondary color palette that has 2 more color popping shades. Or you could have just 5 total and have 3 main color popping colors and 2 neutrals whichever you prefer. Just keep it consistent and always use the same colors and fonts everywhere!

Social Media – Use these same techniques on your social media to keep it looking professional. Last I checked these were the sizes of the images to use for the different social media options.

social media cover photo sizes

CALL ME IF YOU WOULD LIKE TO TALK ABOUT CREATING SOME BRANDING GUIDELINES. 816-866-1029


What to put on a website for business

WHAT IS WEBSITE CONTENT?

Website content is made up of website copy, images, video, and your graphics. You want all of these things to speak the same message.

BUILD EXCITEMENT AROUND YOUR BRAND

Helping clients accomplish their goals

TRIGGER EMOTIONS

With calls to action guiding them to take a specific action

WHY STATEMENT
Where are we today?

Where do we want to go?

How do we get there?

THE MISSION AND VISION BEHIND WHAT YOU DO

Think about your mission/ being a story of your past, present, and future. This doesn't have to be crazy long, but it should be longer than just one sentence. I would focus on two sentences per past, past, and future so 6 sentences total.

HOMEPAGE MUST HAVES

1. Contact Information
2. Headline & Subheadline
3. Calls to Action
4. Video or Image
5. Social Links
6. Navigation
7. Pop-up for Email
8. Snippet of Each Page
9. Testimonials
10. Awards & Recognitions

ABOUT PAGE MUST HAVES

Mission/Vision

Bragging Rights/Accomplishments

Meet the Team with links to LinkedIn if applicable

Experience

Testimonials

CTA's

SERVICES PAGE MUST HAVES

Define all of your services you want your audience to see and a description for each one. If you have pictures even better!

CONTACT PAGE MUST HAVES

CTA, CTA, and more CTA's

Contact form

Location

Phone number & Email Address

Here is a copy of the presentation that I did for a class that was taught in 2020.

Presentation by Tricia Byrd


Why do I need an ssl certificate?

SSL certificates are very soon going to be a requirement on Google if you do not want this on your website address bar.

An SSL Certificate adds technology that encrypts information between your website and servers to prohibit hackers from getting any information. We offer them through Godaddy SSL which is also a very trusted resource.

Is your website secure?

Click here to check and see if you need to add an ssl certificate to your website.